PLAN C // SS23

Edgy design, daring color sensibility, experimentation and uncompromising quality are the distinguishing elements of high-end women’s and accessories label Plan C. 

The daughter of Marni’s founder, Carolina developed special projects for her family’s business

10 years , prior to launch Plan C in 2018, with the support of her father Gianni and her brother Giovanni.

With Headquarters in a unique space in the heart of Milan, which housed Carolina’s great grandmother’s fur atelier in the 1960s, Plan C offers individual and modern collections, matching masculine and feminine elements and playing with striking colors and bold prints.

Crafted from special materials with a charming tactile feel, Plan C’s long-lasting and meaningful garments are designed to become the uniforms of real, powerful and determined women. 

Distributed across the most sophisticated multi-brand stores in the world, Plan C operates a flagship at Tokyo’s iconic “From 1” building in the luxury Aoyama district, as well as shops shops-in-shop at Isetan, Hankyu and Mitsukoshi in Japan and at the Hyundai Main mall in Korea. Now making its mark in Europe, Plan C is bringing it's unique designs to closure to home and of course to Salvatore Schito.


See more SS23 previews HERE






PLAN C // SS23 Salvatore Schito
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